Professionals

Multicultural Marketing

Kellstadt Marketing Center

DePaul offers continuing and professional education for marketers through the Kellstadt Marketing Center. The Center offers marketing specific programs for non-degree seeking professionals. The mission of the Kellstadt Marketing Center is to build bridges between the "real" and academic worlds, serving the marketing knowledge needs of the business community.
The Center is a model of service for the academic and business communities, and is a focal point of DePaul's effort to provide premium marketing education. The objective is to foster a practical partnership by addressing business marketing needs in the U.S. and abroad, utilizing faculty skills, and developing outstanding marketing professionals. The educational programs offered at Kellstadt are designed to meet the needs of those in the industry and challenge them to achieve their peak marketing potential.
In today's ever-changing business world, even the most accomplished professionals need to upgrade their skills. Each certificate program is designed to do just that. Courses offer the opportunity to enhance your knowledge, learn new skills, and network with others in the industry.


http://cpe.depaul.edu/kmc

Certificate Programs and Seminars Multicultural Marketing Certificate Program

Today's marketing professionals are operating in an increasingly diverse society. This certificate course provides you with the knowledge and skills to market effectively in a multicultural environment. By 2050, more than 50 percent of the U.S. population will be of a non-European ethnic background. Companies need to hire professionals who are able to deal with this major shift, especially as past assimilation constructs may no longer be applicable. Understanding the composition of expanding market segments - and being able to target your message to a diverse audience - will be critical for success.

To learn more, please click here.

Dates: February 12-March 11, 2008 from 6:00pm-9:00pm

Multicultural Marketing Seminar: The New "Baby Boomers": Hispanic Youth-Growth and Influence

The second of a new series on Multicultural Marketing, this seminar is designed to focus on advanced topics in the increasingly important 43M+ Hispanic/Latino segment of the general market

After a highly acclaimed introductory seminar on Multicultural Marketing, the Kellstadt Marketing Center, along with the new Multicultural Marketing Program at DePaul University, developed an advanced topics seminar dealing with key customer trends in the Hispanic marketplace. Designed for entrepreneurs, marketing and media professionals, business and nonprofit managers, the seminar will offer insights in the Latino Youth market, the implications of demographic trends on the general market and on the Hispanic community.
Presenters experienced with multicultural marketing will share their perspectives and insights that go beyond the hype in Hispanic marketing.

To learn more, please click here.

Date: April 18, 2008 from 9:00a.m.-12:00p.m.

For more information contact:
Jurate Murray
• e-mail: jmurray9@depaul.edu
• telephone: (312) 362-5913
• fax: (312) 362-6540