Professionals

Multicultural Marketing

Kellstadt Marketing Center

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The DePaul Kellstadt Marketing Center is the major marketing education provider in Chicago.
The Center offers a wide range of continuing education courses-from certificate programs to seminars-to help professionals improve their direct, interactive, integrated, internet, and word of mouth marketing skills. Specialty areas in advertising, marketing research, marketing planning, and marketing communications are also enhanced. Our instructors, drawn from the academic and business communities, are experts in their fields. Our education and training programs can be customized and delivered on-site to meet the needs of organizations.

Certificate Programs and Seminars

 
Multicultural Marketing Certificate Program
Dates: Wednesdays, February 18 - March 18, 2009, 6:00 PM - 9:00 PM

Today's marketing professionals are operating in an increasingly diverse society. This certificate course provides you with the knowledge and skills to market effectively in a multicultural environment. By 2050, more than 50 percent of the U.S. population will be of a non-European ethnic background. Companies need to hire professionals who are able to deal with this major shift, especially as past assimilation constructs may no longer be applicable. Understanding the composition of expanding market segments - and being able to target your message to a diverse audience - will be critical for success.

For more information, please contact:
Jurate Murray
• e-mail: jmurray9@depaul.edu
• telephone: (312) 362-5913
• fax: (312) 362-6540