Department of Marketing

Master of Science in Marketing Analysis

Master of Science in Marketing Analysis
To keep pace with opportunities for advancement, professionals in every field are discovering that they have to continue learning -- through classroom instruction, on-the-job training or self-taught initiatives. Through the Master of Science in Marketing Analysis students acquire competencies in the areas of marketing strategy and tactics; basic programming skills; knowledge of computer hardware and software; statistical training; and analyzing, interpreting, and applying data. Employers seek graduates of this program for positions in database marketing and e-business. They value the integration of marketing skills with technical expertise. Graduates will be qualified to help develop effective marketing strategies based upon the analysis and interpretation of marketing data.

Individuals with an MBA degree or students currently enrolled in the MBA program may have up to six MBA courses count toward the requirements of the Master of Science in Marketing Analysis degree. The exact number of courses that can be double-counted in this manner depends upon the specific coursework of each individual.

Careers
A Master of Science in Marketing Analysis degree includes career opportunities in the following areas: marketing positions in database marketing, in e-business and in all firms that increasingly require analysis and interpretation of marketing data. The focus of this degree is on marketing skills integrated with technical expertise.

Learning Goals
DePaul University's Master of Science in Marketing analysis will allow graduates to:
 -  Interface with both information systems and marketing departments. 
 -  Understand the structure and use of databases. 
 -  Create marketing strategies based upon high-level data interpretation. 
 -  Analyze data to detect trends, exceptions, insights, and opportunities.

Curriculum
The number of courses required to obtain the Master of Science in Marketing Analysis is 12.

Required Courses (7) include:

  • MKT 525 Market Research I
  • MKT 534 Tools for Marketers
  • MKT 535 Marketing Strategies and Planning
  • MKT 545 Consumer Behavior
  • MKT 555 Decisions in Marketing Management
  • MIS 555   Management of Information Technology (prerequisite ACC 500)
  • MGT 500 Behavior in Organizations

Elective courses chose 2 from Marketing, 2 from Information Systems, 1 from Economics:

  • ECO 510 Econometric Methods for Business Analysis
  • ECO 511 Business and Economic Forecasting
  • ECO 512 Applied Time Series and Forecasting
  • ECO 576 Advanced Econometrics
  • ECO 798 Special Topics (Must be a course oriented towards statistics)

Undergraduate Preparation and Prerequisites
Students entering our Master's programs are expected to have ethical understanding and reasoning abilities; analytic skills; proficiency with information technology; an understanding of diversity and multiculturalism; reflective thinking skills and communication abilities. These are general education requirements based on the accreditation standards of AACSB International - the Association to Advance Collegiate Schools of Business. Many bachelors degree programs cover these topics.

The Master of Science in Marketing Analysis may appeal to undergraduates who majored in the social sciences.

Undergraduate courses in statistics, calculus, programming and discrete mathematics is required. Students should also have an adequate background in basic computer skills. If these courses were not taken as an undergraduate, they will be added to the list of required courses.

Admissions Requirements/Deadlines
A prospective student may apply to begin this program at the start of any quarter.

The Kellstadt Graduate School of Business supports a self-managed application process. Prospective students are required to submit the completed application together with all supporting documentation and the $60 application fee. The GMAT score report is to be sent directly from the Educational Testing Service. The self-managed application process supports an efficient processing of applications and enables us to provide the applicant with a prompt and timely decision. For more information regarding the application process contact the Kellstadt Graduate School of Business.

The Admissions Committee may request a phone or personal interview with an applicant to discuss the applicant's academic and professional goals.

Application Deadlines:
July 1st for the Autumn Quarter
October 1st for the Winter Quarter
February 1st for the Spring Quarter
April 1st for the Summer Quarter

International students and applicants educated outside the United States must submit their applications two months prior to the above deadlines.

Tuition / Financial Aid
Tuition for all courses in our master's programs is $3160. Consult with our Financial Aid office to explore financial aid options. Internships are unavailable for this program. DePaul participates in a tuition reimbursement program. For more information, contact our Financial Accounts office.

Career Placement Services
Our MBA Career Management Center will provide you with assistance in career consulting, career management seminars, networking events, and job postings.

Class Schedule/Location
The program is designed for the part-time student who works during the day. However, you can attend full-time by taking a full-load of courses in the evening. DePaul is on the quarter system (10 weeks) and most classes take place in the evening at our Loop campus in Chicago.

With an appropriate undergraduate education, it is possible to complete a specialized master's degree in three to four quarters of full-time evening study (where "full-time" is defined as four courses per academic quarter) or six to eight quarters of part-time evening study (where "part-time" is defined as two courses per academic quarter).

View our academic calendar for quarter beginning and ending dates.

Contact Us 62-8810
Faculty member: Dr. Sue Fogel, sfogel@depaul.edu 312-362-5150