Honors Program: Integrated Marketing Education

IME, the honors sequence in Marketing, gives a select group of undergraduate students a hands-on opportunity to develop skills in marketing management while interacting with a Chicago area business. The real world focus of IME is an outgrowth of DePaul's strong links to the Chicago business community.

Instead of a series of classes that address a single marketing function, the IME curriculum features courses that address marketing issues in the way that managers are likely to encounter them. The stage is set for life-long learning in the marketing profession.

IME students are selected on a competitive basis. The evaluation is based on an interview, writing sample and performance in previous marketing and other coursework. Classes are limited in size and offered only once per year.

Course Sequence

The IME Marketing concentration (24 credit hours) consists of a sequence of 3 highly integrated courses plus an internship within the Chicago business community.

Students move through sequential levels encompassing

(1) information gathering analysis
(2) tactical decision making
(3) strategic planning

At each level of the sequence, student teams will work toward the completion of milestone projects that reflect the activities of the marketing manager in a competitive environment.

Level I — MKT 356 Marketing Analysis & Planning (8 credit hours)
Level II — MKT 357 Management of Marketing (8 credit hours)
Level III — MKT 358 Marketing in a Global Environment (4 credit hours)
MKT 393 Marketing Internship (4 credit hours)

Download IME Application

If you have questions about the IME program, email Dr. Lawrence Hamer or 312.362.8514.