Department of Marketing

In The News

Multicultural Marketing

Media News

The Multicultural Marketing Program at DePaul University has caught the attention of local and national media, given its innovativeness, timeliness and business approach.

Press Releases:

August 28, 2007
DePaul Expands Its Popular Multicultural Marketing Program Offerings
http://sherman.depaul.edu/media/webapp/mrNews.asp?NID=1653

June 4, 2007
Hormel And DePaul Provide Students With Hands-On Multicultural Brand Experience
http://sherman.depaul.edu/media/webapp/mrNews.asp?NID=1626

Feb. 9, 2007
DePaul University Kellstadt Marketing Center To Hold Seminar On The Impact Of Hispanic Youth
http://sherman.depaul.edu/media/webapp/mrNews.asp?NID=1564

Dec. 1, 2006
DePaul University Launches New Hispanic Marketing Major
http://sherman.depaul.edu/media/webapp/mrNews.asp?NID=1532

Quotes from Media:

  • Marketing faculty members Steve Kelly, Loida Rosario and Luis Larrea, as well as students, were interviewed about DePaul’s Hispanic Marketing degree program, Multicultural Marketing-Hispanic Marketplace, for a segment on the Chicago CBS-TV public affairs program “Eye on Chicago” with Antonio Mora that aired Sept. 16, 2007. “Eye on Chicago”: http://cbs2chicago.com/video/?cid=11 (Click on Eye on Chicago Hispanic Heritage Month - Part Three).
  • Hispanic Business, Hispanic Market Weekly and HispanicAd.com ran stories in June of 2007 about DePaul’s Hispanic marketing students partnering with advertising/PR firm San Jose Group to provide consulting advice to Hormel about reaching Hispanic consumers. Adjunct marketing professor Loida Rosario, director of Partner Relations for the DePaul program, was quoted.
    Hispanic Business:
    http://www.hispanicbusiness.com/news/newsbyid.asp?id=67884
    Hispanic Market Weekly:
    http://hispanicmarketweekly.com/article.cms?id=9520
    Hispanicad.com:
    http://hispanicad.com/cgi-bin/news/newsarticle.cgi

  • The syndicated news program "First Business" interviewed marketing faculty members Steve Kelly and Loida Rosario and students about the Hispanic marketing concentration for a story that was broadcast nationally Jan. 25, 2007. Web articles about the program also appeared on DestinationCRM.com and HispanicBusiness.com Feb. 1 and 9.
  • The launch of DePaul’s Multicultural Marketing-Hispanic Marketplace program was the subject of stories in both the Chicago Sun-Times and the Chicago Tribune Jan. 11, 2007. The program also was mentioned on WBBM radio and WMAQ-TV.