Department of Marketing
Students
Multicultural Marketing
Have you heard about the new Multicultural Marketing Program at DePaul? We hope you watched us on Channel 2’s “Eye on Chicago,” Channel 26’s “First Business” or read about the new program in Brandweek, the Chicago Tribune or the Chicago Sun-Times. If you missed us, here’s the scoop:
The Multicultural Marketing Program was launched this year to address the rapidly changing markets in the United States. By 2050, about half of the U.S. population will be of Hispanic, African-American or Asian background. What are colleges doing about this major shift in demographics? DePaul University is leading the way by bridging the needs of this changing society with a more specialized business academic education.
Now you can major or minor in Multicultural Marketing, or take electives in the area. Please contact your advisor or Kathleen Jackson at 312-362-8788 for more information. To declare a major, contact the College of Commerce undergraduate program office at 312-362-5358, contact Noemi Galindo in the Marketing Department at 312-362-6125 or e-mail ngalindo@depaul.edu
Careers in Multicultural Marketing for Majors
The concentration will be offered as a major and minor. Undergraduate Marketing students will be able to major in Multicultural Marketing by complementing degree requirements with newly designed multicultural marketing courses. In addition, any undergraduate student who is interested in diverse cultures may apply for the new minor in Multicultural Marketing. The concentration is designed to be relevant, disciplined and practical.
Graduates with a concentration in Multicultural Marketing will acquire a strong business background and an in-depth understanding/experience of ethnic and cultural markets. Today, a cadre of companies are seeking to hire students with an education in this rapidly growing area of marketing. Careers in this area include:
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AdvertisingPromotions
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Event Planning
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Public Relations
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Not-for-profit Advocacy
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Business Planning
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Sales and Marketing
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Research and Analysis
Benefits for Students
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A new major within the Marketing Department that will allow you to differentiate your education
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A practical and disciplined new concentration that reflects the needs of corporations today
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An opportunity to expand your understanding of the multicultural influences on business today and in the future
Class Planning Calendar
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Marketing 340 Winter Quarter 2008
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Marketing 341 Integrated Marketing Communications (IMC) offered fall and spring
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Internships - offered fall, winter, spring and summer
Forms and Links
Multicultural Marketing Brochure